Since 1999
our modest beginning in
Kuala Lumpur Malaysia.

Ashe Enterprise Sdn Bhd continues to make progress adapting its brick and mortar business to a digital future, investing heavily in technology to serve our customers better. Our eCommerce combines the small structure and nimble nature of a startup with the resources of the world's largest publishers.

Our goal is to provide easy access to "AsheEnterprise.my", this is evident with books made available online and in the innovative businesses that Ashe Enterprise continues to develop, such as Ashe's Bookclub and Ashe's Bookstore, which gives our customers the convenience of ordering books online. In short, AsheEnterprise.my is passionate about combining the best of two great worlds - technology and world class retailing, in order to give customers a wide assortment of their favorite products and a great online shopping experience.

Visit Ashe's Bookstore →

Culture is the foundation of everything we do at Ashe Enterprise Sdn Bhd. We define culture as our values in action. It's how we deliver superior customer service, create a greate front-line work environment and improve performance in order to achieve our common purpose.

A Dynamic Team